About three and a half years ago, we started a project to bring more attention to a style of tourism that is still emerging here, while being widely popular in many parts of the world and open to everyone.
As a transport operator, we invited travelers to discover Romanian wineries and wine, especially those with little prior exposure to this world or those who knew Romanian wine through old legends and stories.
It was the starting point of our involvement in wine tourism, a format popular in many countries but still developing in Romania. Our aim is to make it more visible, more attractive, and easier to access.
The pandemic period and its restrictions changed our initial plans. Our core mission remained the same, while we also expanded to other travel experiences that connect history, geography, gastronomy, wine culture, folklore, and heritage.
Where better to share memories, stories, and discoveries than over a glass of wine? For us, WineRoads is more than a tourism project: it is a route through historical landmarks, natural wonders, and authentic Romanian culture, open to everyone who wants to explore and learn.
So, with optimism and confidence for what lies ahead, we start the engine, open the map, and warmly invite you to join us on the road.
Valerica Chiru - national tourism guide
Managing Partner, WineRoads Project
